By Betty Stephens of Quest Media
Home Advisor was formerly known as Service Magic. Service Magic a 13-year-old company with $205 million in annual revenue officially relaunched as HomeAdvisor. Home Advisors connects service professionals with consumers seeking help with home improvement and repair projects. They help home owners find trusted home improvement contractors.
Home Advisor is the one of the most powerful lead generation tools around. Home Advisors offers customers with expertise and resources from the Home Advisor’s industry-leading service marketing department. Over 80,000 contractors count on Home Advisor. Since 1998, Home Advisor has been helping home improvement professionals generate new business by delivering highly targeted, real-time leads. Home Advisor maximizes marketing efforts by giving businesses total control of their customer experience.
They advertise that over 25 million home owners use their services. They offer homeowners the following features:
1. Free to use – never have to pay a membership fee.
2. Service pros pass a criminal and background check.
3. They can offer over 2 million ratings and reviews from home owners.
4. They have 24/7 emergency home owner support.
How Does It Work?
Steps: The customer tells about their project.
1. The customer selects a category for their repair or project.
2. The customer is then matched to the right pro for the job.
3. The customer receives four pre-screened pro reviews.
4. The customer selects a service pro.
5. Home Advisors sends the customer information to the service pro.
6. The service pro contacts the customer.
Link to their Web site: http://www.homeadvisor.com/how-it-works/
Their Web site is very informative and customer friendly. Its Suite of Tools allows you to review their Cost Guide, Resource Center, and Home 911 feature.
The Cost Guide feature allows you to review typical costs for project under these categories: Home Spaces, Home Features, Home Professional, and Home Solutions.
The Resource Center provides a list of articles and advice on projects.
The Home 911 section provides you with a Download Feature for your iPhone that allows you instant access to their service pros…
Cons: There have been complaints that customers have received calls from more than FOUR contractors. Some contractors just showed up at homeowner’s door without even calling, and some contractors were overly aggressive.
Note: Remember not all contractors give free estimate on things like repairs. Replacements and remodel projects, yes. But if you are expecting a technician to spend time diagnosing a problem, you will be expected to pay for his knowledge, expertise and time. Technicians don’t usually work on commission, salesman do. Keep that in mind.